Leveraging Intellectual Property Laws to Help Build Your Brand

Led by Colleen Stanley

Selecting strong trademarks: Is my brand name distinctive? Advantages of using arbitrary or coined marks v. descriptive marks. Legal Protection to ensure brand strength. When and where (Canada only? U.S.? EU?) to apply for trademark registration. When it may be better to rely on common law.

Copyright, industrial designs and trade dress-rights. Using intellectual property laws to protect your product designs and packaging. how advance planning can help you protect your distinctive product designs, even in the jewelry and “fast fashion” industries. Respecting third party intellectual property rights can help you build a strong brand. Getting inspired without infringing

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