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The music industry is full of influencers and innovators, yet they are not looked at as entrepreneurs. However, at the core of those individuals are an entrepreneurial mindset and this session is designed to expose the general community to that ideology. The purpose of this session is to not only introduce the community to the music industry but to also break down the notion of entrepreneurship to its core.

In this session, participants will learn the fundamentals of music production from influential industry professionals who are a part of the Red Bull network. They will break down the theories, trends and best practices of music production before diving deep into hands-on learning. Participants can expect to not only learn the theory, but also create the beats alongside the producer.

Presented by: Red Bull Canada

In 1987, Red Bull not only launched a completely new product, it created a whole new product category – energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.

Since its inception, Red Bull has branched out to create innovative initiatives such as Amaphiko, Illume and Music Academy. As a part of their programming, Red Bull is hoping to better educate the community on how they can spread their wings and explore careers that are outside the norm.