Red Bull athletes aren’t your typical professional sports athletes, they are daredevils and thrill seekers. For example, Nouria Newman is a master of multiple sports including canoe, freestyle and extreme kayaking. As a multi-sport athlete that is not constantly showcased in the mainstreams of ESPN and Sportsnet, how does she garner attention and attract sponsorship?

In this event, Red Bull athletes will share their insights on the industry and what it is like develop as an extreme athlete. They will speak on topics such as personal brand development, creating unique sponsorship models, and the importance of relationship building. These athletes are not only developing a personal brand but they are also influencing and impacting on future extreme athletes.

Presented by: Red Bull Canada

In 1987, Red Bull not only launched a completely new product, it created a whole new product category – energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.

Since its inception, Red Bull has branched out to create innovative initiatives such as Amaphiko, Illume and Music Academy. As a part of their programming, Red Bull is hoping to better educate the community on how they can spread their wings and explore careers that are outside the norm.